Augmented Reality
A series of three augmented reality ad campaigns for designer brand, Mira Makitati inspired by their Spring/Summer 2017 collection. Using a specially made app ‘MiraLand’ or augmented reality app Layer, users can scan each advert with a smart device to reveal digital content. When scanned this advert transforms to show a gallery of the collection and a fun animated video that brings the brand to life.
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This advert augments a game of pairs on top of the page, players match up the symbols on the cards as quickly as possible against the discount timer. The quicker all the pairs are match up the higher the discount the player is rewarded.
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​The final advert in the series allows usuers to design their own jacket using their smart device. After scanning the advert tools such as stickers and pens augment themselves on to the page letting users fully engage and interact with the advert.